YouLi Team

Our Vision is to Make it Easier to experience the World & empower group leaders to bring travelers along

Our Story

We are a diverse team with a passion for travel and technology. 

We do things a little differently because we know that algorithms don’t know the best places to go, only the best organizers do. 

So we are building technology to empower YOU to create the transformational experiences that will change the way your travelers see the world.

We are a remote company with staff all over the world. 

We live to travel as much as you do!

destination wedding, Jordan

Transformational Travel - Founder Story

In the end the trip was better than I could have dreamed even when things didn’t go to plan. Everyone about to embark on a new venture should test with a friendly audience and challenge themselves to do the impossible, it makes you feel like you can do anything, and that’s transformational travel.   Read More >>

Jen Fein Headshot

Jen Fein - Co-founder & CEO

Jen Fein is the product visionary behind YouLi
and epic group travel planner

After years of building digital products as an engineer and product manager for large global businesses, Jennifer is now making software that empowers passionate people to start and scale group travel businesses.  She met her technical co-founder Bron at a #shehacks event in Melbourne. Together they are growing YouLi into the Shopify for group travel. 

She is also the co-author of Ready to Start? Becoming an Entrepreneur in Australia. And a regular speaker/moderator

Bron Thulke

Bron Thulke - Co-founder & CTO

Bron Thulke takes our designs from concept to vivid reality. 

As our CTO she has taken our product from concept, to working prototype to minimum viable product and now reliable software as a service (SaaS) platform. 

Without her keen eye for aesthetics, her mastery of frameworks and ability to make it all work smoothly, we wouldn’t be delivering the online experience our clients expect.

Bron is also a gifted gardener and a competitive gamer


Caitlin Wynne brings her Danish trained design skills to bear on the interesting challenge of making complex information easy to access. 

Cailin’s ability to quickly mockup designs that are pleasing to look at and provide the right user experience is key to YouLi’s success. She creates the views that bring our boring data models to life and makes it look so easy!

Geoff Craig, YouLi Customer Success

Geoff Craig - Customer Success

Geoff Craig is a passionate global traveler and cricket tragic. 

He is also a channel sales professional with over 20 years experience in hardware, software and services. Geoff is bringing YouLi technology to the travel and experience businesses that are ready to scale their group travel and unique travel offerings.

Ask Geoff about his own his Cricket team and his home-made honey brand.

Steph Chung youLi Team


Steph creates the beautiful custom websites, interfaces, and experiences throughout the YouLi platform. You can see Steph’s web design work at GoSchoolies.  

Before becoming part of the YouLi team, Steph worked extensively with social enterprises to build remote volunteer opportunities and support women & girls to thrive in the STEM space. 

Steph’s lived in the US and Japan but now calls Melbourne her current base camp. Steph loves cooking and eating her way through the cuisines of the world.

vikA De Tyan - marketing magic

Vika is a storytelling wizard, who applies marketing magic to create communication bridges between the software developers and travel professionals. 

Vika hosts regular Community Webinars with the aim to provide tech education to the group tour operators and open space for collaboration.

Vika is a digital nomad with the current home base in Seattle, US. 
Vika also studies indigenous wisdom and loves extreme sports.

claire williams operations manager

Claire Williams - operations Manager

Claire is a digital nomad with passion for travel. 

With a love for solving problems and developing reliable processes for travel planners, Claire is your go-to person for any questions when planning trips on YouLi. 

Connect with Claire via the HELP link inside YouLi.

Xiaotian lu (Chris) - TESTER & JR DeVELOPER

Xiaotian brings a unique perspective to our testing and website development to ensure our software is the highest quality.

Clients love his attention to detail and we love his 💙 of wombats.

Issac Trotts - YouLi Team

Issac Trotts - native mobile app developer

With roots in studio art, computer graphics and math, Issac’s career has ranged from research at NASA and MIT to App Engine and the Go Cloud Team at Google.

 Issac is currently developing the native mobile experience for YouLi on iOS and Android devices. When the waves are good, he can often be found surfing at Pacifica. Other days you may find him getting ready for a marathon.


Dr. Paul Boxer is a Melbourne Angel, the founder of Sentient Vision Systems and an eternal optimist. He brings his years of experience as an engineer, an 🤖AI researcher and a serial entrepreneur. 

He’s also the co-author of Ready to Start? Becoming an Entrepreneur in AustraliaHe works with startups in Australia, like YouLi, through his incubator Sentient Inception

Steph Gaddin is the founder of Rocking Rose, co-founder of Network Buddy, and IT “Yoda”. Steph helps startups use technology to scale rapidly without flying apart at the seams, or losing the human touch.  

John Merakovsky built and sold an Australian startup in the first internet wave, built the Experian Marketing Services business in APAC and is now the CEO of Loyalty Pacific Pty Ltd.

Paul Baron is a Melbourne Angel, President of the Australasian chapter of IFITT (International Federation of IT travel & Tourism) and was previously Head of Digital at Visit Victoria.

He is working with startups, like YouLi, in travel and digital technology to help them take over the world. 🚀

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