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In 2016, YouLi founder, Jennifer Fein, planned an epic destination wedding to Jordan. She married the Jordanian man she met in Australia in front of friends and family from the US, Australia, Argentina, Asia, and Europe - because, like many of us today, her community is spread all over the world.
Jen couldn’t believe there wasn’t an easier way to coordinate her trip besides spreadsheets, emails, and Word documents that no one ever read. So she created the first version of YouLi and tested it out on her guests. She was able to deliver an unforgettable trip for her wedding guests and was inspired by their feedback to solve problems for anyone organizing group travel.
Jen has gathered a team as passionate and diverse as the travel businesses we empower. Fully remote and located throughout the world, the YouLi team is here to help travel professionals rediscover the joy of group travel.
Today, YouLi helps thousands of travel professionals provide their clients with unique, customized & transformational experiences from weddings, to study trips to adventures and retreats.
To be the software that empowers
unique communities to
experience the world
through group travel designed for them.
As a software provider that cares about building a more sustainable industry, we support our clients to use the YouLi platform to educate their travelers to be more responsible and to select ground operators that align.
While we offer smller plans with booking fees, we prefer that our customers pay fixed annual fees instead of booking fees so they can capture more of their growth and give back to the local communities their experiences operate in.
Book in a 1:1 Call to find out how you can take advantage of 0% Booking Fee options.
Jen believes that technology should empower everyone, not just "tech people".
After building email marketing platforms for large corporations in NYC, she spent time working in APAC and learning how to build products for international markets.
Her transformational journey from Software Engineer to TravelTech founder is made possible by her partner, her team, her investors, and ultimately, the clients she strives to empower.
Jen is an American living in Australia, but ultimately a digital nomad who can live and work from anywhere.
After running her own company for 10 years, Bron joined YouLi and built our product from scratch. It has evolved from a concept to a working prototype, to minimum viable product and now to reliable software as a service (SaaS) platform.
Without her keen eye for aesthetics, her mastery of frameworks, and her ability to make it all work smoothly, we wouldn’t be delivering the online experience our clients expect.
Be sure to check out her talk on how we migrated clouds - it's much better than the tech talks you're used to.
Bron is also a gifted gardener and an avid gamer.
After 20 plus years of successfully leading and managing sales and marketing teams across the globe in a myriad of companies, both big and small, Sally decided it was time to put all that knowledge, life experience and success into something she owned.
Back in 2018, Sally stumbled across a new group travel platform at a networking event in Melbourne. It didn't take for her long to invest. Fast forward 5 years and Sally has taken the leap and joined full time YouLi to work alongside the co-founders to take the company to new heights.
Geoff is a passionate global traveler, cricket tragic & dog lover. His first job out of university was selling souvenirs so a career in travel was always on the cards.
He is also a channel sales professional with over 20 years of experience in hardware, software, and services.
Geoff loves bringing YouLi technology to the travel and experience businesses that are ready to scale their group travel and unique travel offerings.
Ask Geoff about his cricket club, the mighty South Yarra ‘Vincibles’, his homemade honey, or vintage Matchbox model kits & die-cast cars.
Junior Dynamo of Data and Customer Happiness
Jenny is located in Melbourne Australia and joined our team in 2024 as a Business Analyst and Support Specialist. You might see her responding to support requests, but she is also involved in product testing, document writing, and onboarding our Australian customers. She has two adorable cats, and if you've ever been in a meeting with her, you might have seen them (they are not camera shy!)
In her free time, she enjoys scuba diving and dreams of exploring different oceans around the world. She also likes CrossFit, as Jenny would say "having a strong body helps the mind stay focused at work"
If you are a cat person, then you and Jenny are sure to become good friends.
With over 15 years of experience leading outdoor adventure travel programs, Brad now enjoys helping organizations streamline operations and enhance the group travel experience using technology. Brad enjoys getting a good sense of your operational challenges before exploring how YouLi can assist you to build scalable systems that support enjoyable and transformative travel programs. An outdoor enthusiast himself, Brad is particularly passionate about connecting people with meaningful experiences in nature.
We have been lucky to count on incredible advisors to steer us in the right direction,
through the worst of 2020 and beyond.
Tammy brings over 30 years of experience in tourism, hospitality, and cruises.
Her impressive career includes:
- Chairperson for YHA Australia
- Founder of The B Hive
- SVP at Carnival Corporation
- CEO of various touring and transport business
- COO of a TFE Hotels
With Tammy’s expertise leading the way of our board, we’re ready to reshape the future of group travel, drive innovation and help you create even more powerful group travel experiences for your customers.
Dr. Paul Boxer is a Melbourne Angel, the founder of Sentient Vision Systems and an eternal optimist.
He is passionate and enthusiastic about great teams and great people striving to achieve inspiring goals.
These days he spends half his time guiding his own companies and half his time helping new entrepreneurs and founders achieve similar results.
Paul Baron is a Melbourne Angel, President of the Australasian chapter of IFITT (International Federation of IT travel & Tourism) and was previously Head of Digital at Visit Victoria.
He is working with startups, like YouLi, in travel and digital technology to help them take over the world.
We are growing our North American presence and our supporting Product and Dev teams in Australia.
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YouLi acknowledges that as travelers and nomads we are often experiencing places that are not our ancestral land.
When we travel we show our respect for the people who welcome us and recognize their right to determine the rules of our engagement and the best way to be stewards in those places.
We would also like to recognize and pay respect to the traditional owners of the lands where many of our staff call home; the Wurundjeri people found in present day Melbourne, Australia.
We honor their Elders, past, present and future.
