Understanding Family Travel Trends: Insights for Travel Operators
Want to understand how different generations approach travel? Read this blog post for actionable tips to help you tailor your multi-day tours to engage clients of all ages.
Family travel has always been a key part of the leisure travel market. Based on recent insights from the Skift Travel Podcast, there’s even more to learn about what drives families to pack their bags and hit the road.
This post delves into some valuable takeaways and what they mean for travel operators like you.
Family Bonding and Experiences Drive Travel
According to Skift's research, the top reasons families travel is to bond and create shared experiences. The pandemic brought families closer, boosting the desire to invest in quality time together.
TIP: For travel businesses, this means highlighting trips that promise memorable moments, whether it’s an immersive cultural tour or a relaxed beach holiday.
The Rise of Multi-Generational Travel
Did you know that around 46% of family travel involves multiple generations? This trend is fueled by celebrations, milestone trips, and a desire for shared memories.
TIP: As a travel operator, offering packages that cater to a range of ages such as activities for grandparents, parents, and kids can set your business apart.
Shorter Trips Dominate
Another key insight? Families often prefer shorter, domestic trips, with most lasting about 1-5 days. This makes sense in a busy world where time is precious.
TIP: Consider offering flexible, shorter travel packages that can be planned and booked easily to capture this demand.
Planning Trips: Budget and Coordination are Key Challenges
The podcast also pointed out that families often face challenges around budgeting and coordinating everyone’s schedules.
TIP: Offering clear, customizable payment options and itinerary planning tools can make your platform more appealing to this market. Simplifying these logistics can turn a complicated process into a seamless experience.
What Travel Operators Can Do
To capture this evolving market, make sure your offerings are adaptable for families of all types:
- Create multi-generational packages with diverse activities.
- Highlight experiences that focus on bonding and shared memories.
- Ensure your trips are easily bookable for shorter durations.
- Include clear, budget-friendly payment plans and coordination tools.
Are You Ready to Cater to the Growing Family Travel Market?
If you create family-friendly packages, you’ll also want tools to help you plan and run your trips and your travel business.
Explore how YouLi can help you meet these family travel trends and boost your bookings.
